diff --git a/django/contrib/admin/util.py b/django/contrib/admin/util.py
index e606f9f28a..00a9a91ead 100644
--- a/django/contrib/admin/util.py
+++ b/django/contrib/admin/util.py
@@ -1,4 +1,5 @@
 from django.db import models
+from django.db.models.related import RelatedObject
 from django.forms.forms import pretty_name
 from django.utils import formats
 from django.utils.html import escape
@@ -278,7 +279,11 @@ def lookup_field(name, obj, model_admin=None):
 def label_for_field(name, model, model_admin=None, return_attr=False):
     attr = None
     try:
-        label = model._meta.get_field_by_name(name)[0].verbose_name
+        field = model._meta.get_field_by_name(name)[0]
+        if isinstance(field, RelatedObject):
+            label = field.opts.verbose_name
+        else:
+            label = field.verbose_name
     except models.FieldDoesNotExist:
         if name == "__unicode__":
             label = force_unicode(model._meta.verbose_name)
diff --git a/tests/regressiontests/admin_util/models.py b/tests/regressiontests/admin_util/models.py
index 493e1271ad..3191a55a2b 100644
--- a/tests/regressiontests/admin_util/models.py
+++ b/tests/regressiontests/admin_util/models.py
@@ -1,7 +1,5 @@
 from django.db import models
 
-
-
 class Article(models.Model):
     """
     A simple Article model for testing
@@ -20,3 +18,16 @@ class Article(models.Model):
 
 class Count(models.Model):
     num = models.PositiveSmallIntegerField()
+
+class Event(models.Model):
+    date = models.DateTimeField(auto_now_add=True)
+
+class Location(models.Model):
+    event = models.OneToOneField(Event, verbose_name='awesome event')
+
+class Guest(models.Model):
+    event = models.OneToOneField(Event)
+    name = models.CharField(max_length=255)
+
+    class Meta:
+        verbose_name = "awesome guest"
diff --git a/tests/regressiontests/admin_util/tests.py b/tests/regressiontests/admin_util/tests.py
index 6979a7a573..518a16d151 100644
--- a/tests/regressiontests/admin_util/tests.py
+++ b/tests/regressiontests/admin_util/tests.py
@@ -11,7 +11,7 @@ from django.test import TestCase
 from django.utils import unittest
 from django.utils.formats import localize
 
-from models import Article, Count
+from models import Article, Count, Event, Location
 
 
 class NestedObjectsTests(TestCase):
@@ -219,3 +219,20 @@ class UtilTests(unittest.TestCase):
             ),
             ("not Really the Model", MockModelAdmin.test_from_model)
         )
+
+    def test_related_name(self):
+        """
+        Regression test for #13963
+        """
+        self.assertEquals(
+            label_for_field('location', Event, return_attr=True),
+            ('location', None),
+        )
+        self.assertEquals(
+            label_for_field('event', Location, return_attr=True),
+            ('awesome event', None),
+        )
+        self.assertEquals(
+            label_for_field('guest', Event, return_attr=True),
+            ('awesome guest', None),
+        )