diff --git a/django/template/defaulttags.py b/django/template/defaulttags.py
index 587d5d9fff..489faa243e 100644
--- a/django/template/defaulttags.py
+++ b/django/template/defaulttags.py
@@ -364,12 +364,9 @@ class URLNode(Node):
         try:
             return reverse(self.view_name, args=args, kwargs=kwargs)
         except NoReverseMatch:
-            try:
-                project_name = settings.SETTINGS_MODULE.split('.')[0]
-                return reverse(project_name + '.' + self.view_name,
-                               args=args, kwargs=kwargs)
-            except NoReverseMatch:
-                return ''
+            project_name = settings.SETTINGS_MODULE.split('.')[0]
+            return reverse(project_name + '.' + self.view_name,
+                           args=args, kwargs=kwargs)
 
 class WidthRatioNode(Node):
     def __init__(self, val_expr, max_expr, max_width):
diff --git a/tests/regressiontests/templates/tests.py b/tests/regressiontests/templates/tests.py
index e3a7091212..13b8c6b488 100644
--- a/tests/regressiontests/templates/tests.py
+++ b/tests/regressiontests/templates/tests.py
@@ -11,6 +11,7 @@ import unittest
 from datetime import datetime, timedelta
 
 from django import template
+from django.core import urlresolvers
 from django.template import loader
 from django.template.loaders import app_directories, filesystem
 from django.utils.translation import activate, deactivate, ugettext as _
@@ -888,8 +889,8 @@ class Templates(unittest.TestCase):
 
             # Failures
             'url-fail01': ('{% url %}', {}, template.TemplateSyntaxError),
-            'url-fail02': ('{% url no_such_view %}', {}, ''),
-            'url-fail03': ('{% url regressiontests.templates.views.client no_such_param="value" %}', {}, ''),
+            'url-fail02': ('{% url no_such_view %}', {}, urlresolvers.NoReverseMatch),
+            'url-fail03': ('{% url regressiontests.templates.views.client %}', {}, urlresolvers.NoReverseMatch),
 
             ### CACHE TAG ######################################################
             'cache01': ('{% load cache %}{% cache -1 test %}cache01{% endcache %}', {}, 'cache01'),