diff --git a/django/utils/functional.py b/django/utils/functional.py
index 37cc7c7f0f..628e02e8d8 100644
--- a/django/utils/functional.py
+++ b/django/utils/functional.py
@@ -205,6 +205,8 @@ def allow_lazy(func, *resultclasses):
     immediately, otherwise a __proxy__ is returned that will evaluate the
     function when needed.
     """
+    lazy_func = lazy(func, *resultclasses)
+
     @wraps(func)
     def wrapper(*args, **kwargs):
         for arg in list(args) + list(six.itervalues(kwargs)):
@@ -212,7 +214,7 @@ def allow_lazy(func, *resultclasses):
                 break
         else:
             return func(*args, **kwargs)
-        return lazy(func, *resultclasses)(*args, **kwargs)
+        return lazy_func(*args, **kwargs)
     return wrapper
 
 empty = object()