I didn't really change much, just moved somes stuff around and expanded
a little more in number 5.
I moved all of the physical shipping container stuff to just the into
because while its a cute analogy, repeating it over and over just got
in the way of the real point - and by number 5 we endedup having more text
about shipping containers than our containers - which was just weird.
Signed-off-by: Doug Davis <dug@us.ibm.com>