diff --git a/changelog/11081.improvement.rst b/changelog/11081.improvement.rst
new file mode 100644
index 000000000..227e478d4
--- /dev/null
+++ b/changelog/11081.improvement.rst
@@ -0,0 +1 @@
+The :confval:`norecursedir` check is now performed in a :hook:`pytest_ignore_collect` implementation, so plugins can affect it.
diff --git a/src/_pytest/main.py b/src/_pytest/main.py
index 8f07daeec..155d4300e 100644
--- a/src/_pytest/main.py
+++ b/src/_pytest/main.py
@@ -400,6 +400,12 @@ def pytest_ignore_collect(collection_path: Path, config: Config) -> Optional[boo
     allow_in_venv = config.getoption("collect_in_virtualenv")
     if not allow_in_venv and _in_venv(collection_path):
         return True
+
+    if collection_path.is_dir():
+        norecursepatterns = config.getini("norecursedirs")
+        if any(fnmatch_ex(pat, collection_path) for pat in norecursepatterns):
+            return True
+
     return None
 
 
@@ -563,9 +569,6 @@ class Session(nodes.FSCollector):
         ihook = self.gethookproxy(fspath.parent)
         if ihook.pytest_ignore_collect(collection_path=fspath, config=self.config):
             return False
-        norecursepatterns = self.config.getini("norecursedirs")
-        if any(fnmatch_ex(pat, fspath) for pat in norecursepatterns):
-            return False
         return True
 
     def _collectfile(
diff --git a/src/_pytest/python.py b/src/_pytest/python.py
index 3b1253cf4..ad847c8af 100644
--- a/src/_pytest/python.py
+++ b/src/_pytest/python.py
@@ -706,9 +706,6 @@ class Package(Module):
         ihook = self.session.gethookproxy(fspath.parent)
         if ihook.pytest_ignore_collect(collection_path=fspath, config=self.config):
             return False
-        norecursepatterns = self.config.getini("norecursedirs")
-        if any(fnmatch_ex(pat, fspath) for pat in norecursepatterns):
-            return False
         return True
 
     def _collectfile(