diff --git a/django/http/response.py b/django/http/response.py
index eedc03f118..91d4ddc880 100644
--- a/django/http/response.py
+++ b/django/http/response.py
@@ -351,7 +351,10 @@ class HttpResponse(HttpResponseBase):
     @content.setter
     def content(self, value):
         # Consume iterators upon assignment to allow repeated iteration.
-        if hasattr(value, '__iter__') and not isinstance(value, (bytes, str)):
+        if (
+            hasattr(value, '__iter__') and
+            not isinstance(value, (bytes, memoryview, str))
+        ):
             content = b''.join(self.make_bytes(chunk) for chunk in value)
             if hasattr(value, 'close'):
                 try: