diff --git a/django/template/defaulttags.py b/django/template/defaulttags.py
index 701515a66d..fa54f457c8 100644
--- a/django/template/defaulttags.py
+++ b/django/template/defaulttags.py
@@ -1049,10 +1049,10 @@ def now(parser, token):
 
         It is {% now "jS F Y H:i" %}
     """
-    bits = token.contents.split('"')
-    if len(bits) != 3:
+    bits = token.split_contents()
+    if len(bits) != 2:
         raise TemplateSyntaxError("'now' statement takes one argument")
-    format_string = bits[1]
+    format_string = bits[1][1:-1]
     return NowNode(format_string)
 
 @register.tag
diff --git a/tests/regressiontests/templates/tests.py b/tests/regressiontests/templates/tests.py
index 1a1b360847..b067cb55b0 100644
--- a/tests/regressiontests/templates/tests.py
+++ b/tests/regressiontests/templates/tests.py
@@ -1462,14 +1462,18 @@ class Templates(unittest.TestCase):
 
             ### NOW TAG ########################################################
             # Simple case
-            'now01': ('{% now "j n Y"%}', {}, str(datetime.now().day) + ' ' + str(datetime.now().month) + ' ' + str(datetime.now().year)),
-
-            # Check parsing of escaped and special characters
-            'now02': ('{% now "j "n" Y"%}', {}, template.TemplateSyntaxError),
-        #    'now03': ('{% now "j \"n\" Y"%}', {}, str(datetime.now().day) + '"' + str(datetime.now().month) + '"' + str(datetime.now().year)),
-        #    'now04': ('{% now "j \nn\n Y"%}', {}, str(datetime.now().day) + '\n' + str(datetime.now().month) + '\n' + str(datetime.now().year))
+            'now01': ('{% now "j n Y" %}', {}, "%d %d %d" % (
+                datetime.now().day, datetime.now().month, datetime.now().year)),
             # Check parsing of locale strings
-            'now05': ('{% now "DATE_FORMAT" %}', {},  date_format(datetime.now())),
+            'now02': ('{% now "DATE_FORMAT" %}', {},  date_format(datetime.now())),
+            # Also accept simple quotes - #15092
+            'now03': ("{% now 'j n Y' %}", {}, "%d %d %d" % (
+                datetime.now().day, datetime.now().month, datetime.now().year)),
+            'now04': ("{% now 'DATE_FORMAT' %}", {},  date_format(datetime.now())),
+            'now05': ('''{% now 'j "n" Y'%}''', {}, '''%d "%d" %d''' % (
+                datetime.now().day, datetime.now().month, datetime.now().year)),
+            'now06': ('''{% now "j 'n' Y"%}''', {}, '''%d '%d' %d''' % (
+                datetime.now().day, datetime.now().month, datetime.now().year)),
 
             ### URL TAG ########################################################
             # Successes