diff --git a/django/views/generic/edit.py b/django/views/generic/edit.py
index 6f514c3a703..a4329a25b04 100644
--- a/django/views/generic/edit.py
+++ b/django/views/generic/edit.py
@@ -165,6 +165,8 @@ class ModelFormMixin(FormMixin, SingleObjectMixin):
         Returns the supplied URL.
         """
         if self.success_url:
+            # force_text can be removed with deprecation warning
+            self.success_url = force_text(self.success_url)
             if PERCENT_PLACEHOLDER_REGEX.search(self.success_url):
                 warnings.warn(
                     "%()s placeholder style in success_url is deprecated. "
@@ -299,6 +301,8 @@ class DeletionMixin(object):
 
     def get_success_url(self):
         if self.success_url:
+            # force_text can be removed with deprecation warning
+            self.success_url = force_text(self.success_url)
             if PERCENT_PLACEHOLDER_REGEX.search(self.success_url):
                 warnings.warn(
                     "%()s placeholder style in success_url is deprecated. "
diff --git a/tests/generic_views/views.py b/tests/generic_views/views.py
index 27ae5b2ca9d..fe7fb88876a 100644
--- a/tests/generic_views/views.py
+++ b/tests/generic_views/views.py
@@ -172,9 +172,7 @@ class SpecializedAuthorDelete(generic.DeleteView):
     queryset = Author.objects.all()
     template_name = 'generic_views/confirm_delete.html'
     context_object_name = 'thingy'
-
-    def get_success_url(self):
-        return reverse('authors_list')
+    success_url = reverse_lazy('authors_list')
 
 
 class BookConfig(object):