diff --git a/django/__init__.py b/django/__init__.py
index 0cfb595799b..d4348882830 100644
--- a/django/__init__.py
+++ b/django/__init__.py
@@ -2,7 +2,7 @@ from __future__ import unicode_literals
 
 from django.utils.version import get_version
 
-VERSION = (1, 10, 3, 'final', 0)
+VERSION = (1, 10, 4, 'alpha', 0)
 
 __version__ = get_version(VERSION)