diff --git a/django/__init__.py b/django/__init__.py
index 3a790cbf147..3025f721bd4 100644
--- a/django/__init__.py
+++ b/django/__init__.py
@@ -1,6 +1,6 @@
 from django.utils.version import get_version
 
-VERSION = (1, 9, 0, 'alpha', 0)
+VERSION = (1, 10, 0, 'alpha', 0)
 
 __version__ = get_version(VERSION)
 
diff --git a/docs/conf.py b/docs/conf.py
index 10caf0ce8ac..63735777564 100644
--- a/docs/conf.py
+++ b/docs/conf.py
@@ -71,7 +71,7 @@ copyright = 'Django Software Foundation and contributors'
 # built documents.
 #
 # The short X.Y version.
-version = '1.9'
+version = '1.10'
 # The full version, including alpha/beta/rc tags.
 try:
     from django import VERSION, get_version
@@ -87,7 +87,7 @@ else:
     release = django_release()
 
 # The "development version" of Django
-django_next_version = '1.9'
+django_next_version = '1.10'
 
 # The language for content autogenerated by Sphinx. Refer to documentation
 # for a list of supported languages.