diff --git a/django/contrib/admin/sites.py b/django/contrib/admin/sites.py
index 4bb64408773..515cc33eca6 100644
--- a/django/contrib/admin/sites.py
+++ b/django/contrib/admin/sites.py
@@ -231,7 +231,8 @@ class AdminSite(object):
                 wrap(self.i18n_javascript, cacheable=True),
                 name='jsi18n'),
             url(r'^r/(?P<content_type_id>\d+)/(?P<object_id>.+)/$',
-                wrap(contenttype_views.shortcut)),
+                wrap(contenttype_views.shortcut),
+                name='view_on_site'),
             url(r'^(?P<app_label>\w+)/$',
                 wrap(self.app_index),
                 name='app_list')
diff --git a/django/contrib/admin/templates/admin/change_form.html b/django/contrib/admin/templates/admin/change_form.html
index fd549246159..82d7296c858 100644
--- a/django/contrib/admin/templates/admin/change_form.html
+++ b/django/contrib/admin/templates/admin/change_form.html
@@ -30,7 +30,7 @@
   <ul class="object-tools">
     {% block object-tools-items %}
     <li><a href="history/" class="historylink">{% trans "History" %}</a></li>
-    {% if has_absolute_url %}<li><a href="../../../r/{{ content_type_id }}/{{ original.pk }}/" class="viewsitelink">{% trans "View on site" %}</a></li>{% endif%}
+    {% if has_absolute_url %}<li><a href="{% url 'admin:view_on_site' content_type_id original.pk %}" class="viewsitelink">{% trans "View on site" %}</a></li>{% endif%}
     {% endblock %}
   </ul>
 {% endif %}{% endif %}
diff --git a/django/contrib/admin/templates/admin/edit_inline/stacked.html b/django/contrib/admin/templates/admin/edit_inline/stacked.html
index 55463d97b14..d57d3dad491 100644
--- a/django/contrib/admin/templates/admin/edit_inline/stacked.html
+++ b/django/contrib/admin/templates/admin/edit_inline/stacked.html
@@ -6,7 +6,7 @@
 
 {% for inline_admin_form in inline_admin_formset %}<div class="inline-related{% if forloop.last %} empty-form last-related{% endif %}" id="{{ inline_admin_formset.formset.prefix }}-{% if not forloop.last %}{{ forloop.counter0 }}{% else %}empty{% endif %}">
   <h3><b>{{ inline_admin_formset.opts.verbose_name|title }}:</b>&nbsp;<span class="inline_label">{% if inline_admin_form.original %}{{ inline_admin_form.original }}{% else %}#{{ forloop.counter }}{% endif %}</span>
-    {% if inline_admin_form.show_url %}<a href="../../../r/{{ inline_admin_form.original_content_type_id }}/{{ inline_admin_form.original.pk }}/">{% trans "View on site" %}</a>{% endif %}
+    {% if inline_admin_form.show_url %}<a href="{% url 'admin:view_on_site' inline_admin_form.original_content_type_id inline_admin_form.original.pk %}">{% trans "View on site" %}</a>{% endif %}
     {% if inline_admin_formset.formset.can_delete and inline_admin_form.original %}<span class="delete">{{ inline_admin_form.deletion_field.field }} {{ inline_admin_form.deletion_field.label_tag }}</span>{% endif %}
   </h3>
   {% if inline_admin_form.form.non_field_errors %}{{ inline_admin_form.form.non_field_errors }}{% endif %}
diff --git a/django/contrib/admin/templates/admin/edit_inline/tabular.html b/django/contrib/admin/templates/admin/edit_inline/tabular.html
index d5ac9b0fb69..4f491538199 100644
--- a/django/contrib/admin/templates/admin/edit_inline/tabular.html
+++ b/django/contrib/admin/templates/admin/edit_inline/tabular.html
@@ -27,7 +27,7 @@
         <td class="original">
           {% if inline_admin_form.original or inline_admin_form.show_url %}<p>
           {% if inline_admin_form.original %} {{ inline_admin_form.original }}{% endif %}
-          {% if inline_admin_form.show_url %}<a href="../../../r/{{ inline_admin_form.original_content_type_id }}/{{ inline_admin_form.original.pk }}/">{% trans "View on site" %}</a>{% endif %}
+          {% if inline_admin_form.show_url %}<a href="{% url 'admin:view_on_site' inline_admin_form.original_content_type_id inline_admin_form.original.pk %}">{% trans "View on site" %}</a>{% endif %}
             </p>{% endif %}
           {% if inline_admin_form.has_auto_field %}{{ inline_admin_form.pk_field.field }}{% endif %}
           {{ inline_admin_form.fk_field.field }}
diff --git a/docs/ref/contrib/admin/index.txt b/docs/ref/contrib/admin/index.txt
index 3ef9abe6da7..7aca0981c33 100644
--- a/docs/ref/contrib/admin/index.txt
+++ b/docs/ref/contrib/admin/index.txt
@@ -1948,16 +1948,17 @@ accessible using Django's :ref:`URL reversing system <naming-url-patterns>`.
 
 The :class:`AdminSite` provides the following named URL patterns:
 
-======================  ========================  =============
-Page                    URL name                  Parameters
-======================  ========================  =============
-Index                   ``index``
-Logout                  ``logout``
-Password change         ``password_change``
-Password change done    ``password_change_done``
-i18n javascript         ``jsi18n``
-Application index page  ``app_list``              ``app_label``
-======================  ========================  =============
+=========================  ========================  ==================================
+Page                       URL name                  Parameters
+=========================  ========================  ==================================
+Index                      ``index``
+Logout                     ``logout``
+Password change            ``password_change``
+Password change done       ``password_change_done``
+i18n javascript            ``jsi18n``
+Application index page     ``app_list``              ``app_label``
+Redirect to object's page  ``view_on_site``          ``content_type_id``, ``object_id``
+=========================  ========================  ==================================
 
 Each :class:`ModelAdmin` instance provides an additional set of named URLs: