diff --git a/docs/ref/contrib/admin/index.txt b/docs/ref/contrib/admin/index.txt
index e1facc2a5a9..394b5af5db5 100644
--- a/docs/ref/contrib/admin/index.txt
+++ b/docs/ref/contrib/admin/index.txt
@@ -6,10 +6,18 @@ The Django admin site
    :synopsis: Django's admin site.
 
 One of the most powerful parts of Django is the automatic admin interface. It
-reads metadata in your model to provide a powerful and production-ready
-interface that content producers can immediately use to start adding content to
-the site. In this document, we discuss how to activate, use and customize
-Django's admin interface.
+reads metadata from your models to provide a quick, model-centric interface
+where trusted users can manage content on your site. The admin's recommended
+use is limited to an organization's internal management tool. It's not intended
+for building your entire front end around.
+
+The admin has many hooks for customization, but beware of trying to use those
+hooks exclusively. If you need to provide a more process-centric interface
+that abstracts away the implementation details of database tables and fields,
+then it's probably time to write your own views.
+
+In this document we discuss how to activate, use, and customize Django's admin
+interface.
 
 Overview
 ========