diff --git a/django/__init__.py b/django/__init__.py
index de473fa4e9e..e5f3d5df9bf 100644
--- a/django/__init__.py
+++ b/django/__init__.py
@@ -1,4 +1,4 @@
-VERSION = (0, 97, 'pre')
+VERSION = (1, 0, 'alpha')
 
 def get_version():
     "Returns the version as a human-format string."