diff --git a/django/contrib/admin/options.py b/django/contrib/admin/options.py
index d61074b19a1..2cda5d5d69a 100644
--- a/django/contrib/admin/options.py
+++ b/django/contrib/admin/options.py
@@ -561,16 +561,16 @@ class ModelAdmin(BaseModelAdmin):
             for formset in formsets:
                 for added_object in formset.new_objects:
                     change_message.append(_('Added %(name)s "%(object)s".')
-                                          % {'name': added_object._meta.verbose_name,
+                                          % {'name': force_unicode(added_object._meta.verbose_name),
                                              'object': force_unicode(added_object)})
                 for changed_object, changed_fields in formset.changed_objects:
                     change_message.append(_('Changed %(list)s for %(name)s "%(object)s".')
                                           % {'list': get_text_list(changed_fields, _('and')),
-                                             'name': changed_object._meta.verbose_name,
+                                             'name': force_unicode(changed_object._meta.verbose_name),
                                              'object': force_unicode(changed_object)})
                 for deleted_object in formset.deleted_objects:
                     change_message.append(_('Deleted %(name)s "%(object)s".')
-                                          % {'name': deleted_object._meta.verbose_name,
+                                          % {'name': force_unicode(deleted_object._meta.verbose_name),
                                              'object': force_unicode(deleted_object)})
         change_message = ' '.join(change_message)
         return change_message or _('No fields changed.')