diff --git a/django/__init__.py b/django/__init__.py
index df8024a86e1..cf8bab49ca9 100644
--- a/django/__init__.py
+++ b/django/__init__.py
@@ -2,7 +2,7 @@ from __future__ import unicode_literals
 
 from django.utils.version import get_version
 
-VERSION = (1, 10, 0, 'alpha', 0)
+VERSION = (1, 10, 0, 'alpha', 1)
 
 __version__ = get_version(VERSION)
 
diff --git a/setup.py b/setup.py
index 4b18495bea9..e1a822d2ff1 100644
--- a/setup.py
+++ b/setup.py
@@ -53,7 +53,7 @@ setup(
     },
     zip_safe=False,
     classifiers=[
-        'Development Status :: 2 - Pre-Alpha',
+        'Development Status :: 3 - Alpha',
         'Environment :: Web Environment',
         'Framework :: Django',
         'Intended Audience :: Developers',