diff --git a/i18n/en_US.yaml b/i18n/en_US.yaml
index aef4db5d..d3cadf63 100644
--- a/i18n/en_US.yaml
+++ b/i18n/en_US.yaml
@@ -1434,6 +1434,7 @@ ui:
         fields:
           users:
             label: Bulk add user
+            placeholder: "John Smith, john@example.com, BUSYopr2 \nAlice, alice@example.com, fpDntV8q"
             text: Separate “name, email, password” with commas. One user per line.
             msg: "Please enter the user's email, one per line."
           display_name:
diff --git a/ui/src/hooks/useUserModal/index.tsx b/ui/src/hooks/useUserModal/index.tsx
index 0ae10d6e..f54aa107 100644
--- a/ui/src/hooks/useUserModal/index.tsx
+++ b/ui/src/hooks/useUserModal/index.tsx
@@ -37,7 +37,9 @@ const useAddUserModal = (props: IProps = {}) => {
     users: {
       'ui:widget': 'textarea',
       'ui:options': {
-        rows: 6,
+        rows: 7,
+        placeholder: t('form.fields.users.placeholder'),
+        className: 'small',
       },
     },
   };
diff --git a/ui/src/index.scss b/ui/src/index.scss
index d2a581bd..0e5e3427 100644
--- a/ui/src/index.scss
+++ b/ui/src/index.scss
@@ -40,6 +40,10 @@ img[src=""] {
   font-size: 0.75rem;
 }
 
+.small {
+  font-size: 0.875rem;
+}
+
 .pic-auth-modal {
   width: 25%;
 }