diff --git a/AUTHORS b/AUTHORS
index a905d45877..b1b4e6b977 100644
--- a/AUTHORS
+++ b/AUTHORS
@@ -65,6 +65,7 @@ answer newbie questions, and generally made Django that much better:
     Robert Rock Howard <http://djangomojo.com/>
     Jason Huggins <http://www.jrandolph.com/blog/>
     Michael Josephson <http://www.sdjournal.com/>
+    jpellerin@gmail.com
     junzhang.jn@gmail.com
     Russell Keith-Magee <freakboy@iinet.net.au>
     Garth Kidd <http://www.deadlybloodyserious.com/>
diff --git a/django/core/management.py b/django/core/management.py
index a3a28af1af..8e8133f443 100644
--- a/django/core/management.py
+++ b/django/core/management.py
@@ -328,13 +328,23 @@ def get_sql_initial_data_for_model(model):
     app_dir = os.path.normpath(os.path.join(os.path.dirname(models.get_app(model._meta.app_label).__file__), 'sql'))
     output = []
 
+    # Some backends can't execute more than one SQL statement at a time,
+    # so split into separate statements.
+    sql_expr = re.compile(
+        r"""(           # each statement is...
+        (?:             # one or more chunks of ...
+            (?:[^;'"]+) # not the end of a statement or start of a quote
+          | (?:'[^']+') # something in single quotes
+          | (?:"[^"]+") # something in double quotes
+        )+)""", re.VERBOSE)
+
     # Find custom SQL, if it's available.
     sql_files = [os.path.join(app_dir, "%s.%s.sql" % (opts.object_name.lower(), settings.DATABASE_ENGINE)),
                  os.path.join(app_dir, "%s.sql" % opts.object_name.lower())]
     for sql_file in sql_files:
         if os.path.exists(sql_file):
             fp = open(sql_file)
-            output.append(fp.read())
+            output.extend(sql_expr.findall(fp.read()))
             fp.close()
 
     return output