diff --git a/django/core/management/commands/loaddata.py b/django/core/management/commands/loaddata.py
index 83fc9b8ac9..216db09141 100644
--- a/django/core/management/commands/loaddata.py
+++ b/django/core/management/commands/loaddata.py
@@ -58,7 +58,7 @@ class Command(BaseCommand):
                 else:
                     formats = []
 
-            if verbosity > 0:
+            if verbosity > 2:
                 if formats:
                     print "Loading '%s' fixtures..." % fixture_name
                 else:
@@ -106,7 +106,7 @@ class Command(BaseCommand):
                                 return
                             fixture.close()
                     except:
-                        if verbosity > 1:
+                        if verbosity > 2:
                             print "No %s fixture '%s' in %s." % \
                                 (format, fixture_name, humanize(fixture_dir))
 
@@ -122,7 +122,7 @@ class Command(BaseCommand):
         transaction.leave_transaction_management()
 
         if count[0] == 0:
-            if verbosity > 0:
+            if verbosity > 2:
                 print "No fixtures found."
         else:
             if verbosity > 0: