diff --git a/django/__init__.py b/django/__init__.py
index 0f2eea5d00..10e8704d51 100644
--- a/django/__init__.py
+++ b/django/__init__.py
@@ -1,4 +1,4 @@
-VERSION = (1, 1, 0, 'alpha', 0)
+VERSION = (1, 1, 0, 'alpha', 1)
 
 def get_version():
     version = '%s.%s' % (VERSION[0], VERSION[1])
diff --git a/setup.py b/setup.py
index f6e6528694..bf8ac42592 100644
--- a/setup.py
+++ b/setup.py
@@ -74,6 +74,7 @@ setup(
     name = "Django",
     version = version.replace(' ', '-'),
     url = 'http://www.djangoproject.com/',
+    download_url = 'http://media.djangoproject.com/releases/1.1/Django-1.1-alpha-1.tar.gz',
     author = 'Django Software Foundation',
     author_email = 'foundation@djangoproject.com',
     description = 'A high-level Python Web framework that encourages rapid development and clean, pragmatic design.',