diff --git a/docs/ref/contrib/sites.txt b/docs/ref/contrib/sites.txt
index c127fa41f1..defa808207 100644
--- a/docs/ref/contrib/sites.txt
+++ b/docs/ref/contrib/sites.txt
@@ -58,7 +58,7 @@ Kansas. LJWorld.com focuses on news, while Lawrence.com focuses on local
 entertainment. But sometimes editors want to publish an article on *both*
 sites.
 
-The brain-dead way of solving the problem would be to require site producers to
+The naive way of solving the problem would be to require site producers to
 publish the same story twice: once for LJWorld.com and again for Lawrence.com.
 But that's inefficient for site producers, and it's redundant to store
 multiple copies of the same story in the database.